The Story of the pipe

Venturi, Inc. brochure enclosed with the pipe pipes, 1965-1975?

If you find a version of "The Story of the pipe" that does not match this one, compare comments about earlier versions. If you still think you have found something different from any of those, please get in touch!

The Story of the pipe

Pat. No. 3420244
? onward - as shown
1966-? - "Patents Applied for"
1965 - blacked out and "Patents Applied For" stamped above the black-out
1965 - "U.S.Pat. No. 3,185.163"

Paragraph 1, Sentence 2
1969 onward - as shown
1965-69 - This was Sentence 2: "Intriguing, too, is the story of the product, how it was discovered and how it works."

The Story of the pipe

Paragraph 2, Sentence 1
1969 onward - "A few years ago..."
1966-67 - "Four years ago...."
1965 -66 - "Three years ago...."

Paragraph 5
1966 onward - "...pipe-smoking engineers...."
1965-66 - "...a pipe-smoking scientist..."

End of page
1970 onward - as shown
1969 - followed "...Instead, these tars...."
1967-69 - followed "...bottom of the...."

The Story of the pipe

Smoker Benefits 6.
1966 onward - as shown
1965-66, "...drying out..." was in quotes

Smoker Benefits 7.
1973 onward - as shown
1965-73 - "...83% less tar..."

Smoker Benefits 9.
added in 1970

Smoker Benefits 10.
added in 1973

Next to last Paragraph
1969 onward - "..double-over...."
1965-69 - "...doubled-over...."

End of page
1969 onward - last paragraph added

The Story of the pipe

Paragraph 1
1969 onward - as shown
1965-69 - only, "It is never necessary to use a reamer."

Paragraph 2
1970 onward -second sentence added
1969 - all capital letters
1965-69 - lower case

Paragraph 3, Sentence 2
1966 onward - "...barely felt if at all."
1965 - "...not felt."

Address line
1973 onward - as shown
1970-73 - Venturi, Inc, Hearst Bldg., San Francisco, California 94103
1966-69 -The Venturi Company, Hearst Bldg., San Francisco, California 94103
1965 - "The Venturi Company, 2 Pine Street, San Francisco, California 94111

Last Paragraph
1970 onward - as shown
1966-1969: "A Satellite corporation of the Tar Gard Company which manufactures and distributes Tar Gard Tar-Away cigarette filter-holder products throughout the world."
1965: "A Satellite corporation of the Tar Gard Company which manufactures and distributes Tar Gard cigarette filter-holder products throughout the world."

The Story of the pipe

from: "the pipe is available in..."
1973 onward - as shown
(NOTE: often there is a discrepancy between the number of shapes in the text and the number of illustrations. Here the text says "six" but eight are shown.)

1971-72 - ... ebony in the six shapes shown below.
(Illustrated are Bent, Pot, Billiard, Dublin, Canadian, Author.)
COLORS IN ALL SHAPES; Ebony, Avocado Green, Oyster White, Burnt Orange, Burgundy Red, English Blue.
FASHION STRIPES DESIGN (Available in pot, bent, Canadian, and Billiard shapes) In English Blue, Oyster White, Burnt Orange, Ebony, Burgundy Red, and Federal Gold, all with Fashion Stripes in Complementary Integrated Colors. Also, All-American - white with red and blue stripes.

1970 - ... ebony in the six shapes, shown below at $12.50.
(Ilustrated are Apple, Bent, Pot, Bulldog, Billiard, and Dublin.)
For the pipe in distinctive colors and designs see reverse side.

1969 - ... ebony in the six shapes, shown below at $12.50.
(Illustrated are Apple, Bent, Pot, Bulldog, Billiard, Dublin)
All the shapes shown above except Bent in Oyster White, Burnt Orange, Avocado Green, Ash Grey, Federal Gold, and Horizon Blue at $15.
FOR LATEST SHAPES - SEE DEALER.

1967-68 - ...the five shapes shown below.
(Illustrated are Apple, Bent, Pot, Bulldog, Giant Pot, Dublin, Billiard.)

1965-66 - ...the five shapes shown below.
(Illustrated are Apple, Bent, Pot, Bulldog, Billiard)

The Story of the pipe

Entire Page
1973 onward - as shown (except "featherROCK" pipes editions retained the Guarantee here instead of Page 8.)
1972 -

VENTURI, INC.
A Macdonald-Steward Ltd. Company
1610 Rollins Road - P.O.Box 1757
Burlingame, Calif. 94010

Manufacturer and/or Distributor
Of The Smoke™ Pipe
"It Keeps Tobacco Honest"
Tar Gard®
Cigarette Filter Holders
Fire Gard™
World's Safest Ash Tray
The Venturi™ Pipe
"Pipe Smokers Recommend It"

Write for Venturi's Colorful Catalogs

1965-1971 - Guarantee (see Page 8)

The Story of the pipe

Entire Page
1973 onward - as shown (except "featherROCK" pipes editions had this page and the next devoted to an advertisement for the pipe pipe tobacco.)
1970-72 - Guarantee (see Page 8)
1968-70 - centered across this page and page 8:

SELECT FROM MANY FASHION COLORS AND DESIGNS - ALL AT $15

COLORS.
Oyster White
Burnt Orange
English Blue
Avocado Green
Federal Gold
Morocco Grey
Coral
Maroon

1965-67 - blank

The Story of the pipe

Entire Page
1973 onward - as shown (except "featherROCK" pipes editions had this and the previous page devoted to an advertisement for the pipe pipe tobacco.)
1970-73 - centered across this page and page 7:

SELECT FROM MANY FASHION COLORS AND DESIGNS - ALL AT $15.

RALLY STRIPES DESIGN
(Available in pot and billiard shapes)
Burnt Orange w/white stripes
Oyster White w/orange stripes
Federal Gold w/orange stripes
Ebony w/orange stripes

BULLDOG BUFF DESIGN
Burnt Orange w/black buff
Oyster White w/black buff
Federal Gold w/black buff
Avocado Green w/black buff

AMERICANA DESIGN, Red and Blue stripes on white bowl

1968-70 - (see Page 7)
1965-67 - blank